How to add PIXEL in Facebook Business Account?

The Meta Pixel serves as a code snippet strategically embedded within your website. Its purpose is to track and document conversions, create targeted user groups, and offer valuable insights into user interactions with your website. This invaluable tool grants you a comprehensive understanding of how individuals engage with your online platform.

Before You Start

1. Make certain that you have full control of a Business Manager account or Create on one.
2. Confirm that you maintain full control over the designated Business Manager account.
3. Remember that you can’t delete a pixel or transfer it to another Business Manager account from the Business Manager account you created it in. Learn more about how to share your Meta Pixel instead.

How to create a Meta Pixel in Business Manager

1. Go to Business Settings in Business Manager.
2. Select your business.
3. Click Data Sources.
4. Select Pixels.
5. Click Add by the search bar at the top of the page.
6. Type in a name for your pixel.
7. Optional: Enter your website URL.
8. Click Continue.
9. To install your pixel on your website, click Set up the Pixel Now. If you’d like to stay in Business Manager, click Continue Managing My Business.